We're a family of endurance athletes. We built the tool we needed.
Smagpie Coaching wasn't born in a boardroom. It was born at kitchen tables after long runs, in parking lots before races, and during late-night conversations about how to help every athlete on the team — not just the fast ones.
Why we built Smagpie
We've been the XC parents watching high school coaches wonder if JV kids would run the right pace on Tuesday. We've been the athlete checking a group text for the workout 10 minutes before practice. We've coached individual athletes and built race-day spreadsheets at kitchen tables.
When we looked for a tool that would let a coach define one workout and have it automatically scale to every athlete's ability — then put it on their watch so they showed up ready — we couldn't find one. TrainingPeaks was built for elite individuals. Nothing was built for the team coach with 22 athletes and a $0 software budget.
So we built it. Not with venture capital. Not with a pitch deck. With a family that understands what it's like to sit in the stands watching a race and know that some athletes trained too hard this week and some didn't train at all — and wishing the coaches had better tools to see it coming.
“This tool exists because we needed it ourselves.”
What we believe
Every athlete matters
The freshman who finishes last teaches the team something the varsity captain never could. Our tool is built for the whole roster, not just the fast ones.
Coaches deserve better tools
If the tool makes you feel stupid, the tool failed — not you. Simplicity isn't dumbing down. It's respecting your time.
Your data is yours
We will never sell athlete data, use it for advertising, or make it hard to leave. Your athletes' information belongs to you and them. Period.